Quick monetization could be acheived simply through advertising within the app (it currently has none) However The grand vision for monetization I had when I began developing the app, and where the real value in when.me lies, is for dynamic - real time - business to consumer interaction.
Since the app is all about tracking your future plans and locations, and the app has venue information built into it (through Google places) the larger monetization plan/goals of the app is selling this user generated location and plan information to venues...
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Jonathan & Eli